The Beat Kicked Off In a Big Way!

May 31 was the official kick off for The Beat Downtown Champaign! The Beat is a new campaign to bring more music, entertainment, and culture to Downtown. The Beat aims to attract residents and visitors from diverse backgrounds, provide a safe and inclusive space to enjoy entertainment, to showcase Downtown’s unique shops and businesses, and to enhance the vibrant social atmosphere in the heart of Downtown. The evening kicked off with a fun and well attended ribbon cutting to unveil the Market Street stage! Click here to see the full video.

The fun continued with 40 North’s Friday Night Live kicking off performances for the evening. After that, we had some amazing DJ’s using the Market Street Stage to pump up the crowd with Hip Hop, R&B, Latin, Rap, and Pop music. Attendance at the event more than tripled expected counts and staff is hoping it only goes up from here! Make sure to follow The Beat at our social media below!

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